One way to make a name for yourself by declaring a National ___ Day. (You fill in the blank) plan out your "day" events and then contact the media. Play it right and you might even get picked up by the big media players.
Tips: Don't just be creative, be outrageous. If your product is peanut butter, don't simply declare it to be National Peanut Butter Day, make it National Walking On Peanut Butter Day and get a group of people to walk or race across it without falling. Or maybe National Peanut Butter Painting Day. Then hold an art contest filled with paintings created with Peanut Butter only.
Make it fun and above all make it memorable and interactive. Is your product copiers? Make it National Photocopy Your ___ Day and hold a contest for the best one. If your product is building websites? Make it National No More Ugly Websites Day and activate a dozen new profit and non-profit websites at once in front of the media. Your product teaches people about blogging? Hold a National New Bloggers Day and do a live webinar in which you teach a thousand people how to start their first blog right there in real time.
And if you can donate proceeds to a charitable cause, you're even more likely to get media attention. So go for it. Be a little crazy and above all just have fun.
Best of success to you... Reg
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