Wednesday, March 19, 2014

The Best Internet Marketing Career? 5 Reasons why This is.....

Hi Team,
I just read the following article that has great food for thought especially for those of you who are looking for a new career or to just expand your income streams.
Brian Fetherstonhaugh, Global CEO of OgilvyOne Worldwide has had a 30-year career in marketing. He explains why if he was starting his career now it would be in eCommerce.
Why a career in eCommerce is hot
Over the course of a 30-year career in marketing, somehow by genius planning or sheer blind luck, I have been working in the world's most interesting categories at the most interesting times. In the 1980s, it was consumer goods and financial services for brands like Procter & Gamble, Unilever and American Express. In the 90s I lived through the explosion of IT marketing for players like IBM, Cisco and Yahoo!. And in the past 15 years, I've had a front-row seat at the global expansion of digital.
If I started over today, I'd spend the first three years in eCommerce. Not just because of the frothy revenue growth outlook, but because eCommerce would give any young marketer incredibly valuable, "transportable skills" that could propel their careers for the long haul.
Here are five reasons why I'd bet my career start-up on eCommerce:
1. eCommerce has a fantastic long-term global growth outlook.
The total market today is huge – over $1Trillion and predicted to grow at 17% per year. And we are just at the beginning of the beginning. Online selling is well established in the US, but there are immense growth opportunities left in emerging markets. The burgeoning eCommerce market in China now delivers sales of $1 billion – per day. Imagine how eCommerce will continue to boom as India, Brazil, Russia, Southeast Asia and other emerging markets catch eCommerce fever?
Mobile commerce is just a few years old and is already capturing 20% of eCommerce sales. Guess what happens to eCommerce as tablets and smart phones sweep the world in the next 10 years? So, whether eCommerce becomes your long-term love affair or not, spending three years there can give you skills and experience that will be in red-hot demand for at least the next 15 years.
2. eCommerce teaches you to think like a General Manager.
I cannot think of any other profession that is such an intense microcosm of all the fundamental skills of business. eCommerce exposes you to product marketing, supply chain, pricing and profit management, customer acquisition, cross-selling, up-selling, customer service and much more. So many jobs let you see a little piece of the puzzle, but never the whole enterprise at work. When I hire for my company, I love to see eCommerce experience on the resume. It means I am looking at a business person who knows how to make the cash register ring.
3. eCommerce gives you a "feel" for Customers.
In addition to all the hard business skills, an early career in eCommerce can hone your "soft skills." eCommerce encourages a deep appreciation for the value of Brand Experience and Customer Experience. It makes you a better storyteller. It forces you to take a customer-centered view of the world. It exposes you to not only what customers say they'll do, but to what they actually do. Increasingly, it will illuminate the connection between consumers' shopping behavior and their social behavior. These are outstanding skills in the art of Marketing to build early in a career.
4. eCommerce accelerates your learning curve by giving you access to real-time results data.
Many companies have lost the art of testing. They are not great places to learn. Some businesses do lots of disciplined testing and learning but it takes a really long time to accumulate actionable results (Procter & Gamble was like this when I worked there). eCommerce gives you the chance to do lots of testing, and you get a report card back from the customer every day if not every minute. This real-time feedback loop accelerates your Marketing learning curve exponentially.
5. eCommerce might make a difference in your life, not just your day job.
Some day in some way it's going to be pretty damn handy that you paid your dues in eCommerce. Maybe you want to promote your band. Or help raise money for your favorite charity. Or start up your own company. Or turn your favorite hobby into an extra source of income. Being smart at eCommerce is something practical and relevant that can last a lifetime.
So, there are my five reasons. It's the advice I give to new recruits, aspiring hotshot MBAs and my own kids. Are you sold? Tell me what you think . . .
I agree with what Brian shares above and have several more reasons of my own why just about everyone should be involved in some sort of eCommerce business.
Blessings, Reggie Cochran

Tuesday, November 5, 2013

Great Affirmations for Today!

My life is full of blessings.
I have people around me who care for me.
All of my needs and most of my wants are met.
I am full of gratitude. This is the natural order of things, today and each day. Therefore, I trust that abundance flows freely toward me.
I live my life with a thankful heart.
I regularly express my gratitude because I have a good life that I love.
Even if situations seem challenging at times, I am sure to count my many blessings.
What I focus on, I draw toward myself, so I choose to focus on allowing abundance into my world.
I have great confidence that my life only gets better, day by day.
All that I want in the world is coming toward me - sometimes quickly, sometimes slowly, but moving nonetheless.
I know that my dreams are within my reach, so I reach for the stars!
And time after time, my vision is made real. No dream is too outrageous.
My happiness is paramount to me, so I cultivate it by practicing gratitude.
If I begin to feel worry, fear, or resentment, I remind myself that nothing can stand in the way of natural abundance.
Then, I am freed from negative emotion and can focus on enjoying the many blessings already in my life.
Today, I trust that abundance flows freely toward me. I see and value all of the blessings in my life, big and small. And I recommit daily to my gratitude practice.
Self-Reflection Questions:
1. What are five blessings in my life today?
2. In what ways has abundance flowed toward me over the past year?
3. How can I increase my feelings of gratitude for the gifts already in my life?
Best of health, wealth & happiness to you,
Reggie Cochran

Wednesday, October 23, 2013

Thinking About Podcasting?

Are You Thinking About Podcasting?
(Here's What You Need To Know)
Before we cover the in's and out's of successful podcasting, let's talk about why you would want to podcast in the first place.
A podcast is simply a digital audio or video file made available on the Internet for downloading to a portable media player, a computer, etc. It's a way to communicate with your audience that is convenient and easy to consume. In fact, once your audience subscribes to your podcast feed, your new podcasts are automatically downloaded to their computers as they become available.
And your subscribers can listen or watch the podcasts at their convenience, whether it's on their computers or their personal media players such as iPods. This means they can listen to you while driving to work, making dinner, exercising, etc. It's far easier for them to "fit you into their schedule" when you offer them podcasts rather than ebooks.
Podcasts make information personal because you're able to communicate directly to your audience, rather than trying to convey your message through the written word. You make a much greater impression, and thus a much better connection when you can speak directly to people. And they're able to pick up much more by the tone of your voice, the smile you're wearing, the gestures you make, your laugh, and so forth. Many times subtle meanings get totally lost in the written word, while an audio or video can succinctly and precisely convey exactly what you mean to your audience
And creating a podcast is far easier than writing a 50 page ebook. It might take you a day or even a week to complete the ebook, while it can take you as little as 20 minutes to complete a podcast.
Now then, if you've decided that podcasting is for you, or you're already podcasting, here are some tips to get the most out of your podcasts with the least amount of hassle.
First, the same rule that applies to written content also applies to podcasting, and it's this: No amount of marketing will improve your content. This means that you've got to have great content to begin with if you're going to attract and keep listeners. Because even if you have a podcast sign-up page that's converting at 90%, you're going to lose 89% if your content stinks.
Second, beware of bad RSS feeds. Without getting technical, an inferior RSS feed can render your podcast unusable to your listeners. The simple solution? Use Feedburner. Feedburner automatically cleans up your podcast's RSS feed, makes corrections and alerts you if there's a major correction needed for your podcast to be accepted by most podcast listening software. And should you ever decide to use something other than Feedburner, you're covered because Feedburner let's you use your own brand, URL's and so forth.
Third, make it super easy to find your podcast. Because you're working with audio or video, you can't depend on the search engines to place you on page 1 of the results. Consider getting a domain just for your podcasts that reflects exactly what you're offering. For example, if your main website is, your podcast site could be at Then be sure to make it clear on your main website where your audience can find your podcasts.
Fourth, make it super easy for your audience to subscribe to your podcasts. Not everyone knows what an RSS feed is, so give them the option of subscribing by email. "Get the show by email" is a good phrase to use on your opt in form.
Finally, ask your existing audience to tell a friend about your show. You should take time in every episode to remind your listeners to go to your website and share your podcast with others. You can give them multiple options for doing this – Facebook, Twitter, a nice link on their blog or website, etc.
Best of health, wealth & happiness... Reggie Cochran

Monday, October 21, 2013

Tony Robbins said......

Tony Robbins said (and I totally agree) 
"The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you're in control of your life. If you don't, life controls you." Tony Robbins
When you learn to quickly do the things in life that cause you some sort of pain, you will be able to live a life full of pleasures that most people only dream about. I sometimes call this... "Doing Worst First" when I list my "to do" activities.
What about you? What painful activities are you putting off doing that is keeping you from living the lifestyle of your dreams?
In future post... I am going to walk you through some simple mental & physical steps that will help you get through the pain to break through your gains.
In the mean time... I wish you the very best of health, wealth & happiness.
Blessings, Reggie Cochran

Thursday, October 17, 2013

Who are you running into?

If you are living for Jesus, you will have opposition. But if you will use your faith and the instructions the bible has given us, you will survive & thrive.
Remember this... If you are never running into the Devil & his gang of demons, you must be running with them!
I pray you have a faith filled, God blessed day.... Reggie Cochran

Tuesday, October 15, 2013

Are your emotions killing your immune system?

Your emotional health can have a negative or positive effect on your immune system. So you need to be on top of the way that you are feeling inside and out. Realize that your emotional stress is very important to all areas of your life and that you have some control of the way that your immune system is going to function. This starts by you paying attention to your physical and the emotional stress. 
You should pay attention to your body and listen to what it is trying to tell you.  There are certain things that you have to feed your body and mind to help you feel better mentally and physically.  You need to make sure that you are eating the right types of food that are going to keep your body in good emotional and physical health. 
The more junk that you eat will only mean that you are going to be giving your body more trouble. You are going to accumulate bad carbs, chemicals and sugar into your body that can eventually lower your immune system.  You want to eat well so that you feel good and that you have the energy that you need to be physically and mentally motivated.
Most of you have heard the saying "laughter is the best medicine" and I believe there is a lot of truth to that saying. So I recommend you watch more comedies and participate in activities that make you laugh and smile more.  Being around positive people is also going to help you be more emotional stable. You will find that if you are keeping good company you are going to find it easier to lower your stress levels. This in turn can help strengthen your immune system.
Best of health, wealth & happiness to you, Reggie Cochran

Saturday, October 12, 2013

3 Easy Ways to Increase Your Willpower

How many times have you said to yourself, "Why did I do that? Why don't I have more control over myself?" It seems to happen whenever we do something to give ourselves short-term pleasure at the expense of long-term pain.
Overeating, spending money that should never been spent, staying up too late, procrastinating, and being lazy are all good examples of the types of behaviors that cause us to wish we had more willpower.
Try these tips to give you more self-control over your behavior:
1. Plan ahead for your periods of low self-control. Be smart. If you know you tend to overeat at night, perhaps you could have several healthy snacks available when you inevitably get the munchies. Maybe having a larger breakfast will make the evening hours easier.
* Look at your past behavior and expect that you're going to act the same way in the future.
* Either figure out a way to prevent the situation from occurring in the first place or put some strategies in place to successfully navigate the situation.
 * Remember successful individuals are good about not repeating their mistakes.
2. The more you use your willpower, the more willpower you will have to use. Think of willpower as a muscle. By pushing yourself to use your willpower on a regular basis, your willpower muscle will get stronger.
* For example, not having a piece of cake when you really want one or pushing yourself to clean the garage will make your will power muscles stronger.
* Every day, find some unpleasant but necessary tasks and complete them. These can be simple things like cleaning the house, washing the dishes, or making those unpleasant but necessary phone calls. It really does get easier with time.
* Congratulate yourself. Every time you are successful in using your will power, be happy and grateful that you have so much self-control. Perhaps a small reward is in order from time to time.
* You're probably good at being hard on yourself when your will power falters. Be just as diligent at making yourself feel good when successful.
3. Eat healthy. Studies have shown low blood sugar can dramatically decrease willpower. Your brain simply needs a certain amount of glucose available for maximum self-control.
* Ask yourself if you're eating in a way that promotes low blood sugar.
* Exercise can increase insulin sensitivity, which will help to maintain blood glucose levels. Not only is exercise good for your health, but it's also great for your willpower too.
* Cut back on simple sugars and processed carbohydrates. They can also wreak havoc on your blood sugar.
* The next time your willpower is faltering, consider having a piece of fruit or other appropriate snack. This might be all you need to get back on track.
Everyone wishes for more willpower. By following these three tips, your willpower is sure to increase. Start improving your willpower today and you'll enjoy the benefits forever.
Best of health, wealth & happiness to you, Reggie Cochran

Thursday, October 10, 2013

The Official Chuck Norris Blog: Principles For Life #8

The following post is #8 in a series of 12 from Chuck Norris. I highly recommend that you spend a few minutes to get caught up on this great series of post.

The Official Chuck Norris Blog: Principles For Life #8: #8 >  I will always be as enthusiastic about the success of others as I am about my own.   If you are not excited and enthusias...

Best of health, wealth & happiness to you, Reggie Cochran

Wednesday, October 2, 2013

A friendly diet for your immune system

When you want to take care of your immune system you need to make sure that you are eating the right foods. You have to make sure that you are doing what you can to keep your immune system in order and on the right track. The best thing that you can do is making sure that you are eating correctly so that you are helping your immune system.
You need to make sure that you are eating fruits, vegetables, grains, legumes, nuts, seeds and foods with proteins. These are going to help the immune system. There are going to be things that are going to hurt your immune system as well. These things would be sugar, nicotine, alcohol, caffeine, and many other chemicals. They will defeat your immune system and not protect you at all.
You will want to eat as healthy as possible and stay away from the bad things. If you can find good foods that you like and that are healthy for you this will help your immune system and also give you the ability to feel better and do the things that you want to in life.
You just have to watch out for things that may harm your immune system. You may have food allergens that are going to irritate your immune system and keep it from working properly. So you need to watch out for foods like cow's milk, eggs, wheat, soy, sugar, tomatoes, and corn to see if you have allergy reactions. Some of the common food reactions include a headache, nasal congestion, upset stomach and being tired. You may also have your pulse race and mood changes occur if you are not careful.
Experts say that fish and fatty meats can help to lower your cholesterol and prevent heart attacks. These foods will also reduce depression and help a person feel their best.  There are so many great choices out there for your diet and you should make sure that you are picking the right ones.
If you are looking for a good food to eat for your immune system, you may want to try broccoli. Some say this is a super food and will help you feel great and boost up your immune system just as you need it to be. There are going to be great fibers and vitamins in your broccoli and this is something that you should think about when you are looking for the perfect food.
Best of health, wealth & happiness to you,
Reggie Cochran

Tuesday, October 1, 2013

3 Quarters Down - 1 To Go! Will You Win?

Hi Team,
Today marks the first day of the last quarter of the year. So if you have not checked to see if you are still on track with your goals, now is the time to do so right away.
Here's a blog post from Chuck Norris that has some great 4th quarter tips for you.
Best of health, wealth & happiness to you,
Reggie Cochran

Monday, September 30, 2013

Perseverance Is A Key To Your Home Business

Perseverance is a big key to your home based business success. Building a home based business is not something that just happens overnight. It will take time. Remember Rome was not built overnight and neither will your home business.
Yes there are many companies out there claiming you can make a fortune overnight with them and to be frank, they are lying. There is no way you will earn a six figure income overnight with a home business. But it is possible to earn a six figure income in less than a year with a home business.
The main thing to remember is building a home business will require time and effort. Unfortunately, most people quit too soon to achieve business success. They expect the money to quickly come rushing in without having to put in any long term work hours or effort. Which is entirely false.
There is no home based business which just requires you to push a button daily and then relax, while the checks come rolling in. Yes once you build your business you can be amazed at you income. But that normally requires months of steady work and effort.
Running a home based business is not like having a job. Since you are the CEO of your business, everything you do affects you directly. If you only work 20 minutes a day at your business, don't expect to be successful. You get out, what you put into your business. And sometimes you may not see the results for months at a time.
I often tell new home based business owners that they should expect to be over worked and under paid in the beginning. But if they build their business right, they should end up being under worked and over paid. But you have to be willing to do whatever it takes for as long as it takes, to get to that point.
Yes.... there is a price to pay in order to build a successful home based business. But it can be well worth the price if you do it correctly.
Best of health, wealth & happiness to you,
Reggie Cochran

Friday, September 27, 2013


TGIF! I bet most of you are thinking TGIF + Thank God It's Friday. Which is true but TGIF also has 3 other meanings to me...
Thank God I'm Forgiven, Thank God I'm Free & Thank God I'm Fit.
So... every time I hear or ready TGIF... I get 4 positive thoughts for 1 : ) 
I pray you have a great day and an even greater weekend.
Blessings, Reggie Cochran

Wednesday, September 25, 2013

UN-conventional Wisdom?

Business / Marketing Guru Rich Shefren just shared the following on his facebook page and I thought it was well worth sharing with you as good food for thought.
Real success requires UN-conventional wisdom. It requires a radically different attitude where you believe...

1. It's better to leap before you look.
2. It's better to be sorry than safe.
3. It's better to beg for forgiveness than ask permission....
4. It's better to jump in the deep end, then learn to swim.

Because in the end, real success means doing, failing, doing some more, and failing some more until you succeed.

Don't believe me? Ask all the other multi-millionaire failures and they'll say the same. - Rich Schefren
Best of success, Reggie Cochran

Tuesday, September 24, 2013

The Official Chuck Norris Blog: Use your emotions to accomplish your goals.

The following is great words of wisdom from my mentor & friend.

The Official Chuck Norris Blog: Use your emotions to accomplish your goals.: Too many people let fear keep them from becoming more successful in life. They don't attempt new things because they fear wh...

Blessings, Reg